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Whispers In The Spirit Of Space: Traces Of Nudging And Existence In The Campus Labyrinth

A human’s presence in a space is not merely an act of physical occupation; it is a silent dialogue entered into with that space’s texture, scent, and the invisible paths it offers. University campuses, in this context, are not just a collection of structures formed by classrooms and concrete corridors; they are the stage for a silent struggle waged on the threshold of spirit, belonging, and alienation.

“Space is not a vessel into which imagination settles, but a possibility through which being constructs itself.”
— Gaston Bachelard

Modern campus designs today position the individual not merely as a “user,” but as a sensory and cognitive subject of experience. Theories such as nudge systems and embodied cognition operate like invisible hands that silently guide human choices in these vast labyrinths. But where does a floor graphic or the warmth of a coffee cup stand in relation to our free will?

The Silent Architecture Of Will: The World Of Nudging

The concept of nudging presented by Richard Thaler and Cass Sunstein is, in essence, an elegant choice architecture established over modern humanity’s will. Rather than surrounding the individual with prohibitions, this architecture gently pushes them toward a particular exit within the labyrinth of options. Within the campus’s complex fabric, the appeal of a pedestrian path or the placement of a healthy meal at eye level is not an ordinary design choice; it is a philosophical intervention that eases the individual’s pain of making choices.

“Man is the sum of his choices, but these choices are not always made in a vacuum.”
— Jean-Paul Sartre

In this system, freedom is not eliminated; rather, it is redefined through the language of space. A student’s interaction with the campus sheds the coldness of compulsion and takes on the warmth of natural preference. Floor graphics or directional signs do not merely show the way; they also weave, stitch by stitch, the bond of belonging that the subject walking that path establishes with the campus, without noticing.

The Dialogue Of Flesh And Mind: Embodied Cognition

The theory of embodied cognition, which resonates in the deep waters of psychology, tells us this: The mind is not an ivory tower independent of the body. We grasp the world not only with our logic but with our flesh and our senses.

Williams and Bargh’s famous warm beverage experiment serves as proof of how intertwined our existence is with the physical world. If warmth in our palm can transform our perception of the person before us into a “warm” intimacy, then the temperature and texture of space also constitute the foundational stones of our spatial belonging.

“The body is in the world as much as the world is in the body.”
— Maurice Merleau-Ponty

The angle of light in a campus environment, the texture of a bench, or the temperature of a room constructs not only the student’s comfort but also the trust they feel toward their school and peers. Physical contact is the birth pang of abstract belonging. Even the hardness or softness of the chair we sit on determines the material of that invisible bridge we establish with the spirit before us; while a hard surface rigidifies the mind and negotiation, a soft texture allows the individual to view the world and the “other” through a more flexible, more compassionate window.

The ground on which the body settles is a philosophical platform where social justice and mutual acceptance are silently voted upon. The most faithful and honest witness to this platform is that chair waiting silently in the library corridors. As the “Library Chair Theory” or that famous “Aeron Indicator” whispers; the ergonomics and quality of the seat an institution offers its students is, in fact, a secret report card of the value that institution assigns to intellectual labor and individual dignity.

If the place you sit treats you merely as a temporary “space occupier,” your intellectual freedom freezes in that hard wood’s indifference. However, an Aeron chair that embraces the body like armor, restoring its value, liberates the individual from being a captive of space and prepares them for creative flight. The chair is the silent embrace the institution opens to the individual; it is the most concrete philosophical confession of where and how comfortably “others” position us upon this world.

I hope to see the Eames lounge chair pictured here in universities one day.

The Invisible Signature Of Time And Memory: Scent

Among sensory experiences, perhaps the most “ghostly” yet most enduring is scent. Scent is a power that seeps into the most intimate corridors of memory, freezing time and space in an instant. The dusty paper smell of a university library or the institutional scent rising from the cafeteria leaves not just a memory in the student’s mind, but an indelible spatial signature.

“Scent is the most faithful guardian of the past; even if everything collapses, it remains standing upon the ruins of memories.”
— Marcel Proust

This strategic scent design is the invisible dimension of architecture. Even if a student leaves the campus, every time they encounter that scent, they are wrapped again in that unbreakable thread of spatial attachment. This sense of belonging triggered by scent transforms architecture from a physical mass into a living organism.

In Place Of A Conclusion: The Spatial Rehearsal Of The Art Of Flying

Campus design is, ultimately, not the arithmetic of concrete and glass; it is the masterful management of those invisible, fragile, yet equally powerful bonds that humans establish with their environment. Nudge strategies and sensory elements transform the individual from an object into a harmonious part within their own living space.

This silent guidance of space is, in fact, humanity’s effort to realize its own existence within a sense of belonging.

References

Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.
Williams, L. E., & Bargh, J. A. (2008). Experiencing physical warmth promotes interpersonal warmth. Science, 322(5901), 606–607. https://doi.org/10.1126/science.1162547
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Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). Improving the store environment: Do olfactory cues affect evaluations and behaviors? Journal of Marketing, 60(2), 67–80.
Holland, R. W., Hendriks, M., & Aarts, H. (2005). Smells like clean spirit: Nonconscious effects of scent on consumer behavior. Psychological Science, 16(9), 689–693.
Sartre, J. P. (1943). Being and nothingness: An essay on phenomenological ontology. Philosophical Library.
Merleau-Ponty, M. (1945). Phenomenology of perception (C. Smith, Trans.). Routledge.
Proust, M. (2002). Swann’s way: In search of lost time, Volume 1 (L. Davis, Trans.). Penguin Books. (Original work published 1913).
Altarriba, A., & Kim. (2009). El arte de volar [Uçma Sanatı]. Edicions de Ponent.
Bachelard, G. (1994). The poetics of space (M. Jolas, Trans.). Beacon Press. (Original work published 1958).
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Goffman, E. (1959). The Presentation of Self in Everyday Life. Doubleday.
Ackerman, J. M., Nocera, C. C., & Bargh, J. A. (2010). Incidental haptic sensations influence social judgments and decisions. Science, 328(5986), 1712–1715. https://doi.org/10.1126/science.1189993

Batuhan Ulufer
Batuhan Ulufer
My name is Batuhan Ulufer. I am a graduate of Industrial Design and currently pursuing my Master’s degree in Smart Cities and Transportation Technologies. In my academic work, I focus particularly on “Behavioral Design for Micro-Scale Traffic Safety,” exploring the practical applications of concepts such as Nudge Theory and Embodied Cognition in urban life. As part of Psychology Times, I produce data-driven and socially impactful content at the intersection of psychology and design, aiming to contribute to the development of evidence-based and community-oriented perspectives.

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