Manifest, a six-member girl group introduced to the public in 2025, quickly rose to prominence with nearly every song they released, evoking different emotions in listeners and fulfilling, at least in part, our longing for nostalgia. With an audience ranging from children to adults, the group has added a distinct color to our cultural landscape. But why do we love Manifest so much? What distinguishes them from other groups?
Nostalgia and Generational Psychology
The etymology of nostalgia derives from the Greek words nostos (homecoming) and algos (pain), literally meaning the yearning to return home. It reflects a deep longing for the past and a desire to belong to it. Childhood shows and films often hold a cherished place in our memories, and Manifest serves as a vessel for this nostalgic desire.
Today’s young adults, now in their twenties, largely grew up with the Turkish pop group Hepsi 1. Known for their colorful outfits and energetic spirit, Hepsi 1 captured the hearts of many and, importantly, conveyed messages of courage and self-confidence to young girls. Manifest appears to have inherited this role, reintroducing the essence of girl groups to a new generation.
Beyond the adult audience, Manifest also attracts a significant number of children, particularly those aged 6–11. Within developmental psychology, idol figures play a crucial role in identity formation during this period. The vibrant costumes, powerful songs, and stage lights appeal not only emotionally but physiologically as well. Given the child brain’s sensitivity to movement and repetition, dance trends associated with the group further reinforce their appeal. For these reasons, Manifest’s reach extends across a remarkably broad age spectrum.
Empowered Women
For many years, Turkey’s music industry has been dominated by male groups. Manifest’s emergence marked a pivotal shift, as they introduced themselves as empowered women declaring, “We are here, and we can do this too.” Their modern, courageous, and confident presence has allowed audiences to witness firsthand what young women are capable of achieving—for instance, their candidacy for the Grammy Awards. In a society that continues to impose restrictive roles upon women, Manifest represents a form of resistance. They emerge as creative, dynamic, and resilient figures.
Moreover, they serve as role models for those who wish to pursue art and music but feel hesitant or insecure. From their early Big5 training camp days, anyone who has followed the group has witnessed a story of perseverance and growth. Though they are occasionally met with criticism and controversy, they consistently demonstrate a powerful model of womanhood.
Contributions to Positive Psychology
Manifest’s influence extends beyond aesthetics and music. Through empowering messages such as “You can succeed” and “Believe in yourself,” they offer hope to younger audiences. Positive emotions, as noted in positive psychology literature, enhance psychological resilience and overall life satisfaction.
According to Erik Erikson, adolescence and young adulthood represent critical phases in the formation of identity, when individuals are most receptive to external role models. Given the large proportion of Manifest’s audience within this age bracket, their messages and collective strength provide significant inspiration. Furthermore, the strong friendships they model on stage serve as a valuable representation of social support.
Conclusion
In conclusion, Manifest is more than just a music group appealing to our ears. They meet our nostalgic needs, inspire audiences with empowering messages, and contribute to the development of positive psychology. As young women pursuing both education and artistic ambition, they continue to inspire countless children, adolescents, and adults alike. I would also like to wish them the very best of luck with their Grammy nominations.